
'Baby Shark' becomes the first YouTube video to hit 10 billion views.
The catchy South Korean produced song had hit a new milestone on YouTube in 2020. Its music video has over 10 billion views after releasing in Korea in 2016. Can you guess what song it is? Learn more here!

WHEN MZ’ERS BECOME THEIR OWN BOSSES
‘MZ President’, who opened a business on the outskirts of cheap rent… Popular as a 'hot place' by word of mouth on SNS

HOW KIDS INNOVATIVELY USE BREAD TO FUEL POKEMON STICKER COLLECTING
Sometimes, kids will do anything to get what they want. And that includes buying bread just to collect popular Pokémon stickers to show off to their friends. Read more about how adults have taken this to a whole new level.

South Korea Steps into the Metaverse

Octopuses? Octopi? Octopodes?
Octopus is a beloved food delicacy in South Korea, with 36,899 tons consumed in 2020. But domestic octopus fishing in the country is on the decline. The Korean Government has turned to the use of smart tech to help repopulate octopus communities.

HOW SOUTH KOREA MADE ITSELF A GLOBAL INNOVATION LEADER
South Korea’s position as one of the world’s most innovative nations is a remarkable achievement. Here we take an in-depth look at the history of Korea’s path to becoming a global innovation leader. Learn more about how top-down success and investing in the future can change a country.

MOUNTAINEERING CLOTHING BECOMES EVERYDAY FASHION
Korea is a nation of mountains. In fact, mountains make up 70 to 80 percent of the landmass. It is common to see people in cities wearing brightly colored mountaineering gear like Black Yak clothing. Climbing and hiking attire - “The “athleisure look” - has moved from the mountains to the office!

30-SOMETHINGS INVESTING IN ART
The younger generation is working together to buy shares in art as an investment.

Korea Uses Blockchain To Prevent Underage Buyers with Fake IDs

DRINKING CULTURE IN KOREA
It’s been statistically proven that Koreans drink more than people in any other country in Asia! Here are some cultural guidelines.

So Long YOLO, Young Koreans choose 'Godsaeng'
Young Koreans are adopting habits to better handle stress and anxiety and are finding themselves more peaceful and present in their work and personal lives.

Korean Culture & History - Meet Merchandising
Artifact-inspired merchandise has brought a notable change in the sales of a wide range of goods.

Entrance Exam Fever

Bathing and Social Bonds
Koreans have, for centuries, held a fondness for saunas or hanjeungmak / jimjilbangs. This dates back to the 15th century during the Joseon dynasty. In addition to their health, medicinal, and beautification benefits, saunas and public baths are an important social center in Korean culture and society.

Newtro – Making Retro New!

Korea – a Global Testing Ground for Innovation
Dyson technology advances thanks to Korean consumers...bringing innovation to cordless vacuum cleaners.

PLASMA TECH - THE NEXT GEN QUARANTINE SYSTEM
The Korea Materials Research Institute (KIMS) established a plasma technology base with Korea Technology Co., Ltd., to revolutionize the system for detection and removal of pathogens.

KIMCHI AND COMMUNITY BUILDING

Seoul Installs In-Ground Traffic Lights To Protect "Smartphone Zombies"
The city of Seoul installed in-ground traffic lights to protect the safety of pedestrians that are glued to their phone.

KOREAN RESTAURANT CULTURE – 4 THINGS TO KNOW

From CES Newbie to Innovation Darling
Korea has emerged as a global innovation leader over the last 10 years at CES - winning 139 awards this year.

What is World Toilet Day?
Learn about the importance of “health” and the world leader in toilet hygiene management practices.

Traditional Korean Fashion Gains Worldwide Appeal
South Korean fashion is in the global spotlight. Hanbok, Korean traditional clothing, is being reinterpreted for the modern world. Updated designs and patterns have gained recognition in the fashion world. Learn more here!

Seoul Subway Setting New Standards
I rode Seoul's famous subway system for a week to see if it's really the best in the world, and saw why New York will never catch up.

Flying Cars Become A Reality
Urban air traffic (UAM) is emerging as a three-dimensional means of transportation and a viable next-generation mobility.

How 20,000 Office Workers Have Turned To Mobile Laundry
With over 20,000 users, Laundrygo’s successful implementation of an automatic delivery system proves worthwhile for investors.

From Dropout To CEO To Farmer?
A Korean university dropout turned CEO transforms a desert into an oasis of vegetable gardens.

Organic Hyperconnectivity And You
The boundaries between business and society are disappearing and everything is more than it seems.

Pretty And Functional: The Z Flip Phone

Brands Getting Down with Gen Z
Some older brands are adapting their messaging to incorporate the voices of and appeal to a new generation of customers.

Next Stop - Seoul Smart Shelters And Futuristic Bus Stops

This Land Is Your Land, This Land Is Our Land

Three KAIST Scholars Develop The Smallest 'Pocket-Type Oxygen Mask’

Lotte Chemical Establishes Carbon Neutral Research Center With KAIST

Korea Develops Biosensor Platform To Screen COVID-19 in 30 Minutes
