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'Baby Shark' becomes the first YouTube video to hit 10 billion views.

'Baby Shark' becomes the first YouTube video to hit 10 billion views.

The catchy South Korean produced song had hit a new milestone on YouTube in 2020. Its music video has over 10 billion views after releasing in Korea in 2016. Can you guess what song it is? Learn more here! 

WHEN MZ’ERS BECOME THEIR OWN BOSSES

WHEN MZ’ERS BECOME THEIR OWN BOSSES

‘MZ President’, who opened a business on the outskirts of cheap rent… Popular as a 'hot place' by word of mouth on SNS 

HOW KIDS INNOVATIVELY USE BREAD TO FUEL POKEMON STICKER COLLECTING

HOW KIDS INNOVATIVELY USE BREAD TO FUEL POKEMON STICKER COLLECTING

Sometimes, kids will do anything to get what they want. And that includes buying bread just to collect popular Pokémon stickers to show off to their friends. Read more about how adults have taken this to a whole new level. 

South Korea Steps into the Metaverse

South Korea Steps into the Metaverse

Metaverse is expected to manifest big, creating an alternative digital world. Investors are keen to be part of this rally, making startups in metaverse an attractive investment.
Octopuses? Octopi? Octopodes?

Octopuses? Octopi? Octopodes?

Octopus is a beloved food delicacy in South Korea, with 36,899 tons consumed in 2020. But domestic octopus fishing in the country is on the decline. The Korean Government has turned to the use of smart tech to help repopulate octopus communities. 

HOW SOUTH KOREA MADE ITSELF A GLOBAL INNOVATION LEADER

HOW SOUTH KOREA MADE ITSELF A GLOBAL INNOVATION LEADER

South Korea’s position as one of the world’s most innovative nations is a remarkable achievement. Here we take an in-depth look at the history of Korea’s path to becoming a global innovation leader. Learn more about how top-down success and investing in the future can change a country. 

MOUNTAINEERING CLOTHING BECOMES EVERYDAY FASHION

MOUNTAINEERING CLOTHING BECOMES EVERYDAY FASHION

Korea is a nation of mountains. In fact, mountains make up 70 to 80 percent of the landmass. It is common to see people in cities wearing brightly colored mountaineering gear like Black Yak clothing. Climbing and hiking attire - “The “athleisure look” - has moved from the mountains to the office! 

30-SOMETHINGS INVESTING IN ART

30-SOMETHINGS INVESTING IN ART

The younger generation is working together to buy shares in art as an investment.  

Korean Smart PASS mobile drivers license

Korea Uses Blockchain To Prevent Underage Buyers with Fake IDs

South Korea has launched a digital driver’s license service on PASS, an identity authentication app used by more than 30 million people for mobile financial transactions.
DRINKING CULTURE IN KOREA

DRINKING CULTURE IN KOREA

It’s been statistically proven that Koreans drink more than people in any other country in Asia!  Here are some cultural guidelines. 

So Long YOLO, Young Koreans choose 'Godsaeng'

So Long YOLO, Young Koreans choose 'Godsaeng'

Young Koreans are adopting habits to better handle stress and anxiety and are finding themselves more peaceful and present in their work and personal lives.

Korean Culture & History - Meet Merchandising

Korean Culture & History - Meet Merchandising

Artifact-inspired merchandise has brought a notable change in the sales of a wide range of goods.

Entrance Exam Fever

Entrance Exam Fever

Entrance exams for South Korean teenagers aren't like any other collage acceptance test. Read more here about what makes them much harder and why it's such a big deal.
Bathing and Social Bonds

Bathing and Social Bonds

Koreans have, for centuries, held a fondness for saunas or hanjeungmak / jimjilbangs. This dates back to the 15th century during the Joseon dynasty. In addition to their health, medicinal, and beautification benefits, saunas and public baths are an important social center in Korean culture and society.    

Newtro – Making Retro New!

Newtro – Making Retro New!

Inspired by hugely popular period dramas, such as Mr. Sunshine, Koreans in their teens and 20s are revisiting vintage clothing, design styles, and food, giving them a contemporary twist in the process.
Korea – a Global Testing Ground for Innovation

Korea – a Global Testing Ground for Innovation

Dyson technology advances thanks to Korean consumers...bringing innovation to cordless vacuum cleaners. 

PLASMA TECH - THE NEXT GEN QUARANTINE SYSTEM

PLASMA TECH - THE NEXT GEN QUARANTINE SYSTEM

The Korea Materials Research Institute (KIMS) established a plasma technology base with Korea Technology Co., Ltd., to revolutionize the system for detection and removal of pathogens.

KIMCHI AND COMMUNITY BUILDING

KIMCHI AND COMMUNITY BUILDING

The Seoul City Government is running programs to help those who are alone, sick, and elderly. One way they are working to achieve this is by hosting Kimchi-making classes as a form of community building.
Seoul Installs In-Ground Traffic Lights To Protect "Smartphone Zombies"

Seoul Installs In-Ground Traffic Lights To Protect "Smartphone Zombies"

The city of Seoul installed in-ground traffic lights to protect the safety of pedestrians that are glued to their phone. 

KOREAN RESTAURANT CULTURE – 4 THINGS TO KNOW

KOREAN RESTAURANT CULTURE – 4 THINGS TO KNOW

If your’e dining out in Korea, this is a must have guide.
From CES Newbie to Innovation Darling

From CES Newbie to Innovation Darling

Korea has emerged as a global innovation leader over the last 10 years at CES - winning 139 awards this year.

What is World Toilet Day?

What is World Toilet Day?

Learn about the importance of “health” and the world leader in toilet hygiene management practices.

Traditional Korean Fashion Gains Worldwide Appeal

Traditional Korean Fashion Gains Worldwide Appeal

South Korean fashion is in the global spotlight. Hanbok, Korean traditional clothing, is being reinterpreted for the modern world. Updated designs and patterns have gained recognition in the fashion world. Learn more here!

Seoul Subway Setting New Standards

Seoul Subway Setting New Standards

I rode Seoul's famous subway system for a week to see if it's really the best in the world, and saw why New York will never catch up. 

Flying Cars Become A Reality

Flying Cars Become A Reality

Urban air traffic (UAM) is emerging as a three-dimensional means of transportation and a viable next-generation mobility. 

How 20,000 Office Workers Have Turned To Mobile Laundry

How 20,000 Office Workers Have Turned To Mobile Laundry

With over 20,000 users, Laundrygo’s successful implementation of an automatic delivery system proves worthwhile for investors. 

From Dropout To CEO To Farmer?

From Dropout To CEO To Farmer?

A Korean university dropout turned CEO transforms a desert into an oasis of vegetable gardens.  

 

Organic Hyperconnectivity And You

Organic Hyperconnectivity And You

The boundaries between business and society are disappearing and everything is more than it seems.

Pretty And Functional: The Z Flip Phone

Pretty And Functional: The Z Flip Phone

The Z Flip 3 showed how stylish a smartphone can be. Thanks to the well-made foldable technology – it is a victory for those that seek function and beauty.
Brands Getting Down with Gen Z

Brands Getting Down with Gen Z

Some older brands are adapting their messaging to incorporate the voices of and appeal to a new generation of customers.

Next Stop - Seoul Smart Shelters And Futuristic Bus Stops

Next Stop - Seoul Smart Shelters And Futuristic Bus Stops

With its traditional "hanok" style, Seoul's newest Smart Shelters offer the latest innovative services for all who commute on the city's buses.
This Land Is Your Land, This Land Is Our Land

This Land Is Your Land, This Land Is Our Land

“Korean people use ‘uri’ when something is shared by a group or community, or when many members in a group or community possess the same or similar kind of thing,”
Three KAIST Scholars Develop The Smallest 'Pocket-Type Oxygen Mask’

Three KAIST Scholars Develop The Smallest 'Pocket-Type Oxygen Mask’

Three scholars from KAIST have developed a 'pocket-type oxygen mask' that can greatly reduce the ...
Lotte Chemical Establishes Carbon Neutral Research Center With KAIST

Lotte Chemical Establishes Carbon Neutral Research Center With KAIST

Korea's Lotte Chemical and KAIST have agreed to establish a carbon-neutral research center to sec...
Korea Develops Biosensor Platform To Screen COVID-19 in 30 Minutes

Korea Develops Biosensor Platform To Screen COVID-19 in 30 Minutes

South Korean researchers have developed an accurate biosensor that can detect a novel coronavirus...
KAIST Develops Universal Coronavirus Neutralizing Antibody

KAIST Develops Universal Coronavirus Neutralizing Antibody

KAIST announced on the 4th of February 2022 that a research team led by Professor Oh Byung-ha of...

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