Why are companies paying attention to 'buccaneer marketing'? Generation MZ reveals how media consumption has changed forever. Audiences tune in to their favorite content more based on the personality than the content itself. So the importance of building a branded personality is critical for young and growing content creators and companies seeking Gen MZ audience and attention.
Creating a fully sustainable plastic recycling system solves a myriad of waste problems that many corporations face and is the ideal solution for many enterprises. But it's not easy to put such an ecosystem in practice. Because recycling is an expensive and time-taking job, it is hard to make a profit. Learn how Korean firm LG Chem, InnerBottle, and CJ Logistics designed better.
In a recent survey, employees pointed out that people in high-ranking positions typically neglected the needs of the MZ generation. In response, CEOs from Samsung, LG, and other top firms are working on strengthening their communication with the MZ generation, especially as the younger generation is now taking the center stage in each company. Read more about their efforts here.
South Korean robotics maker Rainbow Robotics said Monday that it recorded 3.6 billion won ($2.8 million) in sales during the first quarter of this year, up 182 percent from last year. Collaborative robots assist humans or replace the roles of humans in terms of conducting simple and repetitive tasks. Learn more here!
Korean game companies are increasingly setting their eyes on projects centered on virtual human character development, aimed at carving out new endeavors in non-gaming areas such as music and marketing sponsorships. With the advancement in computing power and artificial intelligence (AI) technology, experts predict more projects will launch in the future in various commercial applications with dynamic characters.
South Korea’s largest mobile carrier, SK Telecom, unveiled an open beta version of a virtual assistant the company said is aimed at providing an “intimate” and “emotional” experience for Android mobile phone users. Giving Google's language processing model IaMDA 2 stiff competition. The industry is eager to continue developing hyperscale AU engines and hopes that Korea can lead the charge on multimodal language-processing projects in the future. But what does this mean for privacy concerns?
The speed of the 5G network promises endless possibilities for both consumers and enterprises. Globally, countries that have already deployed 5G have noticed accelerated speed in downloads and connectivity. South Korea, which was the first country to adopt 5G on a large scale in April 2019 now dominates 5G speed globally.