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Nothing Fake about Faker’s New Record

Nothing Fake about Faker’s New Record

League of Legends icon, Faker, is set to break more records in upcoming events. Learn more about the e-sports icon here!
Nike Opens Korea’s first ‘Style Hongdae

Nike Opens Korea’s first ‘Style Hongdae

Nike announced it will open the 'Nike Style Hongdae' in Seoul. Nike Style is a concept store that expands the brand to a lifestyle shop. The first of its kind Nike Style Hongdae will first launch in Korea. Generation Z, the future 'big hand', is the main target customer base. “Generation Z is the most creative and self-expression generation, and we want to tap into that” a Nike rep shared. Learn more about Gen Z shopping and fashion here.
'Taekwon, Fly Up!’ presents charm of taekwondo with music and dance

'Taekwon, Fly Up!’ presents charm of taekwondo with music and dance

Korean cultural exports continue to expand beyond just pop music and TV dramas. 'Taekwon, Fly Up' is the latest musical winning over hearts and minds. Complete with not only the traditional musical singing and dancing this musical also included taekwondo routines and athletic displays. Could a Korean musical be playing by you soon? Read more here.
Generation MZ Dominates Golf and Tennis Culture

Generation MZ Dominates Golf and Tennis Culture

The popularity of golf and tennis has reached new all-time highs due to Generation MZ excitement. Once seen as an exclusive sport only for the uber-wealthy—more young people enjoy outdoor leisure activities following COVID 19—leading to a full-on golf and tennis products and fashion craze. The Korea Leisure Industry Research Institute stated the number of golfers in Korea exceeded 5 million last year and that the size of the golf market will exceed 6 trillion won this year. 

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