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Traditional markets now a buzzy hang-out for MZ generation - Inbebo

Traditional markets now a buzzy hang-out for MZ generation

As social distancing limitations are being lifted, many young people are starting to flow into Gwangjang Market Food Alley, a traditional market where every stall in the middle of the street featured delectable snacks such as tteokbokki, sundae, and gimbap. Learn more about how these old locations are being revitalized thanks to the MZ Generation.
Netflix Hit Series ‘Kingdom’ Video Game release by Action Studio and Netflix Games - Inbebo

Netflix Hit Series ‘Kingdom’ Video Game release by Action Studio and Netflix Games

South Korean game studio Action Square and Netflix Games announced that they are releasing a game called Kingdom: The Blood, a hack-and-slash action game set in 16th century Korea. Learn how this upcoming game will stack up to its reference material, the South Korean hit TV show “Kingdom” and what we can expect in the development of this game.
What is Triangle Kimbap (Samgak Kimbap) - Inbebo

What is Triangle Kimbap (Samgak Kimbap)

Triangle kimbap (samgak kimbap, 삼각김밥) is a Korean dish that is made with rice, vegetables, and meat fillings in thin sheets of dried seaweed. Learn the history of Samgak kimbap and how to make your own!
Artist Interview ‘Look out for K-crafts’ - Inbebo

Artist Interview ‘Look out for K-crafts’

Over the last few years, Korean products have taken the world by storm. Consuming K-Pop, K-Dramas, and K-Beauty, little is yet known about Korean craft arts outside of Korea. Kim Eun-bi is determined to solve that problem with the opening of Kohip, an e-commerce platform service for promoting and selling traditional craft products with modern designs.
Hybe content featuring BTS to arrive on Disney+ - Inbebo

Hybe content featuring BTS to arrive on Disney+

Disney Plus announced a collaboration with BTS’s label Hybe to bring “five major content titles” to the platform. Two exclusive projects include BTS: Permission to Dance On Stage — LA and BTS Monuments: Beyond the Star. Learn what we can look forward to from this partnership between two powerhouse companies.
AI uses digital waste for upcycled clothing design - Inbebo

AI uses digital waste for upcycled clothing design

Tilda, the world’s first AI designer, will unveil her first capsule collection of sustainable clothing, both virtual and IRL items, on World Environment Day. Learn more about her collection and how it plans to shed light not just on problems of real-life waste that ends up in real life landfills, but also the impacts of digital carbon footprints.
Group Orders and Meal Splitting Continues to Rise - Inbebo

Group Orders and Meal Splitting Continues to Rise

As the cost of living rises in the country and the number of one-person households increases, more people are seeking to buy products together at reduced prices when shopping for daily necessities. Learn how a local community service called "Buy Together" is addressing these issues and concerns for Korean people.
Streaming platforms fight for market share in Korea - Inbebo

Streaming platforms fight for market share in Korea

Streaming platforms from all over the globe are seeking to expand their market share in an increasingly crowded Korean market. Learn how companies like Netflix, Tving, and Coupang Play are fighting for that competitive edge.
Blackpink to hold K-pop’s first in-game concert on PUBG mobile game - Inbebo

Blackpink to hold K-pop’s first in-game concert on PUBG mobile game

Female K-pop idol group, BlackPink, will be holding an in-game concert within PlayerUnknown's Battlegrounds (PUBG) Mobile. Learn more about how YG Entertainment and Krafton have partnered before and what fans can expect from BlackPink’s upcoming concert.
Korean webtoon company launch services in France - Inbebo

Korean webtoon company launch services in France

Naver Webtoon, an online plaftorm for digital comics, has entered the French market through Kakao Piccoma. Learn more about why Korea is interested in penetrating the French market and what we can expect over the later this year from Kakao and Naver.
Seoul Fashion Week in person after 3 years hiatus - Inbebo

Seoul Fashion Week in person after 3 years hiatus

Korean culture has spread globally over the last few years thanks to the success of K-Pop, Korean films, and the K-Beauty scene attracting insatiable interest. Learn more about how Korea now has its eyes on becoming a significant fashion week in the world.
The Rise of Grandmaniel Food: the Taste of Another Time - Inbebo

The Rise of Grandmaniel Food: the Taste of Another Time

A fast-appearing trend-- grandmaniel, refers to the millennial generation who prefer the food and tastes of the grandmother generation. The popularity of grandmaniel started in media such as TV, movies, and advertisements, but has now entered the world of food. Learn more about this retro craze and its growth in Korea here
AR Company 'Deep Pixel' Changes the Game in Wardrobe Fitting - Inbebo

AR Company 'Deep Pixel' Changes the Game in Wardrobe Fitting

The augmented reality (AR) based service 'Style AR' of Deep Pixel, a virtual fitting solution company, provides users the experience of wearing an accessory virtually, increasing the purchase conversion rate, and significantly lowering the exchange/return rate. Learn more about how Deep Pixel CEO Lee Je-hoon views the future of AI and technology in the consumer market.
Omakase Adds New Flavor to Seoul’s Food Scene - Inbebo

Omakase Adds New Flavor to Seoul’s Food Scene

“Omakase” is a traditional Japanese dining style where guests leave their menu choices up to a chef. In Korea, omakase has become a high-end dining experience at a Japanese restaurant’s sushi counter where a chef prepares one piece of fish at a time while introducing its name and origins. Learn more about some top locations in Seoul here! 
Songs of BTS brought to life by Army through ‘Beyond the Scene’ - Inbebo

Songs of BTS brought to life by Army through ‘Beyond the Scene’

Art by 22 fans of K-pop sensation BTS will be presented at the Total Museum of Contemporary Art in Seoul, this summer. The museum will hold a special exhibition titled “Beyond the Scene” to coincide with the third BTS Global Interdisciplinary Conference, bringing BTS songs and messages to life. Learn more about what to expect at the exhibit here.
South Korean Leather Company Recognized by BMW for Sustainability - Inbebo

South Korean Leather Company Recognized by BMW for Sustainability

Global automaker BMW has sent a love call to a domestic startup that has developed an innovative resource-recycling material. ATKO Planning is the first company in the world to make sustainable recycled leather threads from waste leather.
Gondeure Tofu and Corn Jeon: Two Perfect Summer Dishes - Inbebo

Gondeure Tofu and Corn Jeon: Two Perfect Summer Dishes

At first glance, it looks like just another veggie, but fresh gondeure is full of nutrition, packed with vegetable proteins, calcium, phosphorus and iron. Gondeure is said to build strong bones and prevent anemia, and you can learn more about how to make gondeure and corn jeon for the perfect summer meal!
'Extraordinary Attorney Woo's' take on autism spectrum acceptance becoming a global sensation - Inbebo

'Extraordinary Attorney Woo's' take on autism spectrum acceptance becoming a global sensation

Popular drama, The Extraordinary Attorney Woo' takes an open-hearted acceptance to people with disabilities Autism spectrum. Bringing light to the challenges and joys faced in modern society-- with a twist. Read more here. Check out the heartfelt summer must-watch here.

Could Seoul become the Art Capital of Asia? - Inbebo

Could Seoul become the Art Capital of Asia?

South Korea’s art market is estimated to hit about 532 billion won ($410.2 million) for the first half of 2022. Learn more about how much of this is thanks to the growing interest in NFTs as tech-savvy young people enter the art market.

Understand K-Dramas by Studying Korean Legends - Inbebo

Understand K-Dramas by Studying Korean Legends

Mythical animals, like the nine-tailed fox, dragons and “haetae” are some of the famous creatures featured in many Korean dramas, films and webtoons. If you want to learn about Korean gods, imaginary monsters and ghosts, the “Curious 12 Tales” exhibition in Insa-dong is a breathing display of all the gods, imaginary monsters, and ghosts of South Korean folk tales and myths.
Why is Generation MZ obsessed with audio dramas over Netflix? - Inbebo

Why is Generation MZ obsessed with audio dramas over Netflix?

So why is Generation MZ obsessed with audio dramas? Learn more about what audio dramas are and how this new form of entertainment allows young people to multitask while also benefiting producers in their low cost and time commitment.
Discover Jeju Island. Island of the Gods - Inbebo

Discover Jeju Island. Island of the Gods

Hundreds of volcanoes, over tens of thousands of years, are responsible for the formation of Korea’s largest island, Jejudo. Over the past 10 years, scientists have learned more about Jeju island’s volcanic history through modern scientific dating methods. Learn more about Songaksan Oreum, Manjanggul cave, and the home of sacrificial altar of Gimnyeongsagul cave. 

How To Make Home-Cook Favorite Meal Kimchijjigae with Pork - Inbebo

How To Make Home-Cook Favorite Meal Kimchijjigae with Pork

Kimchi jjigae, also known as kimchi stew or kimchi soup, is a staple food in Korean households that typically Koreans would eat at least once or twice a week if not more. Learn how to make this delicious comfort kimchi stew made from the heart and soul! 

NFT Art 101 Conference explores copyright issues - Inbebo

NFT Art 101 Conference explores copyright issues

South Korea is one of the many that have been hit by forgery NFT claims. However, the country is taking proactive measures by hosting an NFT Art 101 Conference which was attended by 500 people looking to learn about the latest developments in the world of NFTs. Learn more about this conference here.
Korean seafood export to European MZ generation - Inbebo

Korean seafood export to European MZ generation

The Korea Agro-Fisheries & Food Trade Corporation (CEO Kim Chun-jin) announced that it had participated in the K-POP FLEX-linked Korea Festival held in Frankfurt, Germany from May 14 to 15 and promoted Korea's excellent seafood.
Generation MZ in love with someone else - Inbebo

Generation MZ in love with someone else

78% percent of young people have not met a new person after the pandemic. The popularity of dating programs is inversely proportional to the ratio of dating among young people. Learn more about the rising concerns South Korea has for their youths lack of social interaction.
Disney Fans Pop Up Serving Cocktails & Memories - Inbebo

Disney Fans Pop Up Serving Cocktails & Memories

As the hot, humid days of Korea‘s rainy season are well underway, how about enjoying a weekend at...
Bingsu Sweet Summertime Desert. So Cold It’s Cool - Inbebo

Bingsu Sweet Summertime Desert. So Cold It’s Cool

A popular summertime dessert in Korea, Bingsu, shaved ice traditionally topped with red beans and drizzled with milk, gets fancy with endless varieties of toppings and presentations. Bingsu’s eye-catching makeovers can be found at  five-star hotels that spare no expense in developing the most decadent shaved-ice variations each summer for instagram-able moments. 
Creativity Growing Stronger with Age - Inbebo

Creativity Growing Stronger with Age

When Lee Sang-il, 66, a hairdresser to celebrities retired he hinted that he was about to embark on a very big project. 5-years ago today he unveiled his epic resort preserving nature and incorporating the buildings naturally into the environment. The artist grows more creative with age and has pledged to share the joy of his works with the entire art community. See his creations here.
The Big Opportunity of Tik Tok. Blink and You Miss It - Inbebo

The Big Opportunity of Tik Tok. Blink and You Miss It

Park Chang-woo, founder and CEO of multichannel networking firm Soon Ent, said businesses should not misunderstand TikTok and should seize opportunities the platform presents.  Speaking at The Korea Herald’s Global Business Forum, Park emphasized that TikTok, a short-form video hosting service owned by Chinese company ByteDance, is more than an alternative to video-streaming juggernaut YouTube. Are you on Tik Tok? Is your business?
Generation MZ’s Favorite Digital Only Bank Hits 1M Customers in 1 year - Inbebo

Generation MZ’s Favorite Digital Only Bank Hits 1M Customers in 1 year

South Korea is known for its strong financial systems. SK Banks have held steady through the pandemic and now look to the future of digital finance in Generation MZ. Offering all-hours transactions and social-first banking to the nation's youth. Read more here.
Inbebo Recipes: Korean Tuna Gimbap - Inbebo

Inbebo Recipes: Korean Tuna Gimbap

Today, we’re excited to share a recipe for the delicious, Korean comfort food classic: tuna gimbap (chamchi-gimbap: 참치김밥). For home chefs to seasonsed chefs inspired across borders--learn how to make this delicious dish here! 

Korean CEOs Connecting with MZ Employees - Inbebo

Korean CEOs Connecting with MZ Employees

In a recent survey, employees pointed out that people in high-ranking positions typically neglected the needs of the MZ generation. In response, CEOs from Samsung, LG, and other top firms are working on strengthening their communication with the MZ generation, especially as the younger generation is now taking the center stage in each company. Read more about their efforts here.  

Biden, First US President to Visit Samsung’s New Chip Plant - Inbebo

Biden, First US President to Visit Samsung’s New Chip Plant

President Biden visits the number one chip manufacturing company in the world during his three-day tour of Korea. Let us look at Biden’s, and the recently elected Korean President Yoon’s, visit of the Samsung chip plant. Read more here.
South Korea Leads in Exports of Eco-Friendly Cars - Inbebo

South Korea Leads in Exports of Eco-Friendly Cars

Despite the ongoing disruption to global supply chains, South Korea's exports of eco-friendly cars hit a record high in April, with the country’s outbound shipments last month reaching around 48,000 units. Read more here. 
Korean Robot Maker Rainbow Robotics records 3.6B in Sales, up 182 percent - Inbebo

Korean Robot Maker Rainbow Robotics records 3.6B in Sales, up 182 percent

South Korean robotics maker Rainbow Robotics said Monday that it recorded 3.6 billion won ($2.8 million) in sales during the first quarter of this year, up 182 percent from last year. Collaborative robots assist humans or replace the roles of humans in terms of conducting simple and repetitive tasks. Learn more here! 

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