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Seoul Fashion Week in person after 3 years hiatus

Seoul Fashion Week in person after 3 years hiatus

Seoul Fashion Week: A vision of Korean designers' creative future. 

Korean culture has spread across the world like wildfire in recent years, with the hugely successful K-pop, K-film and K-beauty sectors attracting insatiable interest. Now, South Korea is looking to take its fashion industry to the next level, too.

The drive is being led by the biannual Seoul Fashion Week (SFW), which, according to the city's government, aspires to become the "fifth significant fashion week in the world" after the "Big Four" of New York, London, Milan and Paris. 

South Korea's biggest biannual fashion show, will be held fully in person in October, following two years of scaled-down events due to the COVID-19 pandemic, the Seoul city government said Monday.

Seoul Fashion Week Spring/Summer 2023 will kick off on Oct. 11 at the Dongdaemun Design Plaza (DDP) in central Seoul for a five-day run, the city announced.

As the upcoming event will be held fully in person for the first time since the onset of the pandemic, the city will also resume inviting global buyers and foreign reporters to the show. 

In a bid to help reinvigorate the domestic fashion industry, the city has also broadened the show's horizon to include small fashion firms with annual sales of at least 150 billion won ($116.3 million) as participants.

On the sidelines, the city will also host a series of events, although the total number of spectators will be determined at a later date in accordance with state anti-pandemic guidelines, city officials noted.

Also in October, the city will run fashion shows and a Seoul Fashion Week booth in Paris in collaboration with Tranoi, the official trade fair of Paris Fashion Week, in order to promote sales, officials added. 

Source: Yonhap, The Korea Herald (May 2022) 

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