A battle over play-to-earn (P2E) games in South Korea between the government and the industry has yet to show any signs of stopping as authorities continue to ban the game genre for its speculative nature. But does harsher regulation on mobile games like this negatively affect Koreas P2G exports in the global market? Discover more here.
‘Metaconz’ is a 3D PFP (Profile Picture, a digital image in the form of a profile for social medi...
Virtual humans are taking an active part in the real world, expanding their influence in various sectors such as advertising, music, commerce, and education. Digital humans are expected to increase their presence as the cost to development continues to reduce. What other applications can AI personas have in our digitally transformed work and living spaces?
Nike announced it will open the 'Nike Style Hongdae' in Seoul. Nike Style is a concept store that expands the brand to a lifestyle shop. The first of its kind Nike Style Hongdae will first launch in Korea. Generation Z, the future 'big hand', is the main target customer base. “Generation Z is the most creative and self-expression generation, and we want to tap into that” a Nike rep shared. Learn more about Gen Z shopping and fashion here.
In terms of Korean cuisine, one of the most popular dishes to come to mind is the staple side dish kimchi. The fermented cabbage dish has sparked several debates, both in its taste and in its historical origins, but the tradition of making kimchi is known to be of great importance to Korean people. Learn more about all things related to kimchi in the latest Inbebo news!
Why are companies paying attention to 'buccaneer marketing'? Generation MZ reveals how media consumption has changed forever. Audiences tune in to their favorite content more based on the personality than the content itself. So the importance of building a branded personality is critical for young and growing content creators and companies seeking Gen MZ audience and attention.
Creating a fully sustainable plastic recycling system solves a myriad of waste problems that many corporations face and is the ideal solution for many enterprises. But it's not easy to put such an ecosystem in practice. Because recycling is an expensive and time-taking job, it is hard to make a profit. Learn how Korean firm LG Chem, InnerBottle, and CJ Logistics designed better.
Korean cultural exports continue to expand beyond just pop music and TV dramas. 'Taekwon, Fly Up' is the latest musical winning over hearts and minds. Complete with not only the traditional musical singing and dancing this musical also included taekwondo routines and athletic displays. Could a Korean musical be playing by you soon? Read more here.
Did you know that more than half of adults who had been drinking wine within 3 months said that they drank more wine last year compared to the previous year? Learn more about how premium wines are beginning to make their way into convenience stores and how wine companies are catering to the MZ Generation.
As social distancing limitations are being lifted, many young people are starting to flow into Gwangjang Market Food Alley, a traditional market where every stall in the middle of the street featured delectable snacks such as tteokbokki, sundae, and gimbap. Learn more about how these old locations are being revitalized thanks to the MZ Generation.
South Korean game studio Action Square and Netflix Games announced that they are releasing a game called Kingdom: The Blood, a hack-and-slash action game set in 16th century Korea. Learn how this upcoming game will stack up to its reference material, the South Korean hit TV show “Kingdom” and what we can expect in the development of this game.
Triangle kimbap (samgak kimbap, 삼각김밥) is a Korean dish that is made with rice, vegetables, and meat fillings in thin sheets of dried seaweed. Learn the history of Samgak kimbap and how to make your own!
Over the last few years, Korean products have taken the world by storm. Consuming K-Pop, K-Dramas, and K-Beauty, little is yet known about Korean craft arts outside of Korea. Kim Eun-bi is determined to solve that problem with the opening of Kohip, an e-commerce platform service for promoting and selling traditional craft products with modern designs.
Disney Plus announced a collaboration with BTS’s label Hybe to bring “five major content titles” to the platform. Two exclusive projects include BTS: Permission to Dance On Stage — LA and BTS Monuments: Beyond the Star. Learn what we can look forward to from this partnership between two powerhouse companies.
Tilda, the world’s first AI designer, will unveil her first capsule collection of sustainable clothing, both virtual and IRL items, on World Environment Day. Learn more about her collection and how it plans to shed light not just on problems of real-life waste that ends up in real life landfills, but also the impacts of digital carbon footprints.
As the cost of living rises in the country and the number of one-person households increases, more people are seeking to buy products together at reduced prices when shopping for daily necessities. Learn how a local community service called "Buy Together" is addressing these issues and concerns for Korean people.
Streaming platforms from all over the globe are seeking to expand their market share in an increasingly crowded Korean market. Learn how companies like Netflix, Tving, and Coupang Play are fighting for that competitive edge.
Female K-pop idol group, BlackPink, will be holding an in-game concert within PlayerUnknown's Battlegrounds (PUBG) Mobile. Learn more about how YG Entertainment and Krafton have partnered before and what fans can expect from BlackPink’s upcoming concert.
Naver Webtoon, an online plaftorm for digital comics, has entered the French market through Kakao Piccoma. Learn more about why Korea is interested in penetrating the French market and what we can expect over the later this year from Kakao and Naver.
Korean culture has spread globally over the last few years thanks to the success of K-Pop, Korean films, and the K-Beauty scene attracting insatiable interest. Learn more about how Korea now has its eyes on becoming a significant fashion week in the world.
A fast-appearing trend-- grandmaniel, refers to the millennial generation who prefer the food and tastes of the grandmother generation. The popularity of grandmaniel started in media such as TV, movies, and advertisements, but has now entered the world of food. Learn more about this retro craze and its growth in Korea here
The augmented reality (AR) based service 'Style AR' of Deep Pixel, a virtual fitting solution company, provides users the experience of wearing an accessory virtually, increasing the purchase conversion rate, and significantly lowering the exchange/return rate. Learn more about how Deep Pixel CEO Lee Je-hoon views the future of AI and technology in the consumer market.
“Omakase” is a traditional Japanese dining style where guests leave their menu choices up to a chef. In Korea, omakase has become a high-end dining experience at a Japanese restaurant’s sushi counter where a chef prepares one piece of fish at a time while introducing its name and origins. Learn more about some top locations in Seoul here!
Art by 22 fans of K-pop sensation BTS will be presented at the Total Museum of Contemporary Art in Seoul, this summer. The museum will hold a special exhibition titled “Beyond the Scene” to coincide with the third BTS Global Interdisciplinary Conference, bringing BTS songs and messages to life. Learn more about what to expect at the exhibit here.
Global automaker BMW has sent a love call to a domestic startup that has developed an innovative resource-recycling material. ATKO Planning is the first company in the world to make sustainable recycled leather threads from waste leather.
At first glance, it looks like just another veggie, but fresh gondeure is full of nutrition, packed with vegetable proteins, calcium, phosphorus and iron. Gondeure is said to build strong bones and prevent anemia, and you can learn more about how to make gondeure and corn jeon for the perfect summer meal!
Popular drama, The Extraordinary Attorney Woo' takes an open-hearted acceptance to people with disabilities Autism spectrum. Bringing light to the challenges and joys faced in modern society-- with a twist. Read more here. Check out the heartfelt summer must-watch here.
South Korea’s art market is estimated to hit about 532 billion won ($410.2 million) for the first half of 2022. Learn more about how much of this is thanks to the growing interest in NFTs as tech-savvy young people enter the art market.
Mythical animals, like the nine-tailed fox, dragons and “haetae” are some of the famous creatures featured in many Korean dramas, films and webtoons. If you want to learn about Korean gods, imaginary monsters and ghosts, the “Curious 12 Tales” exhibition in Insa-dong is a breathing display of all the gods, imaginary monsters, and ghosts of South Korean folk tales and myths.
So why is Generation MZ obsessed with audio dramas? Learn more about what audio dramas are and how this new form of entertainment allows young people to multitask while also benefiting producers in their low cost and time commitment.
Hundreds of volcanoes, over tens of thousands of years, are responsible for the formation of Korea’s largest island, Jejudo. Over the past 10 years, scientists have learned more about Jeju island’s volcanic history through modern scientific dating methods. Learn more about Songaksan Oreum, Manjanggul cave, and the home of sacrificial altar of Gimnyeongsagul cave.
Kimchi jjigae, also known as kimchi stew or kimchi soup, is a staple food in Korean households that typically Koreans would eat at least once or twice a week if not more. Learn how to make this delicious comfort kimchi stew made from the heart and soul!
South Korea is one of the many that have been hit by forgery NFT claims. However, the country is taking proactive measures by hosting an NFT Art 101 Conference which was attended by 500 people looking to learn about the latest developments in the world of NFTs. Learn more about this conference here.
The Korea Agro-Fisheries & Food Trade Corporation (CEO Kim Chun-jin) announced that it had participated in the K-POP FLEX-linked Korea Festival held in Frankfurt, Germany from May 14 to 15 and promoted Korea's excellent seafood.
78% percent of young people have not met a new person after the pandemic. The popularity of dating programs is inversely proportional to the ratio of dating among young people. Learn more about the rising concerns South Korea has for their youths lack of social interaction.
As the hot, humid days of Korea‘s rainy season are well underway, how about enjoying a weekend at...