A New Phase of Hallyu – an Immersive Experience into Korean Pop Culture
CYMI: the Korean wave is real. Over the past few decades, the world has seen the global arts, culture, and technology spheres won over — nay, dominated — by Korean creativity and innovation. Whether it is cornering the pop culture conversation with productions from Squid Game to BTS’ hit-single “Butter,” providing The Frame on which to display our NFTs, or sweeping the Oscars — the country has not lacked voices and talents that are actively and vividly coloring in its cultural profile.
And now, guests can explore Korea’s pop culture at Korea: Cubically Imagined, an exhibition spotlighting the nation’s leading creatives in 17 tech-powered installations, further boosting Korea’s presence on the cultural landscape. Masterminded by the Korea Creative Content Agency (KOCCA) and the Ministry of Culture, Sports, and Tourism of the Korean Government, the touring showcase opens this week in New York and will travel to Washington D.C. on May 27. Its American launches follow its openings in cities including Beijing, Moscow, and Paris.
“A key objective of the exhibition is to integrate traditional and contemporary Korean culture, along with cutting-edge technologies, to showcase a new phase of hallyu [Korean wave] to a global audience,” Young-joon Namkoung, Senior Manager of KOCCA’s Global Business Division, tells Jing Culture & Commerce.