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bi:on - Better, not More

bi:on - Better, not More

One of the key tenets of sustainability is a response to our vast appetite for resources.

Reduce, Reuse, Recycle.

It’s simple – use less stuff, use stuff longer, preserve & conserve and our world’s resources will endure.

When these thoughts guide our actions, we contribute to a more resilient and sustainable world.  Every little bit adds up.

My pet peeves add up too – it drives me a little bit crazy every time I find myself needing to buy something that is designed for a single purpose useI have a junk drawer in my house I can barely open – god forbid if I have to close it – because it is stuffed with extra power cables and adaptor kits and things like that.   

I have to ask, WHY are things designed this way?

Why, for example, must we have at least 14 different types of USB ports?  I am sure there is some smart sounding answer to this but I really don’t buy it.  What I DID buy was the pile of adapter kits.  It is just more stuff and, frankly, more stuff is not better.  It does make one wonder if part of the motivation for specialty parts and ports is to just sell more stuff.  That’s not sustainable for my wallet or for our world. 

Figure 1 - The Partial Littany of USBs – Can't they all Just Get Along? 

In defense of the USB port which stands for “Universal Serial Bus (USB)”, it originated to create an industry standard that establishes specifications for cables, connectors, communication and power supply links between computers, peripherals, and other computers.  While a broad variety of USB hardware exists, USB-C is the most recent...and hopefully last iteration until there is some compelling reason to do otherwise. 

Having said all that, every now and again, I come across a product which is designed with a sustainable mindset.  One that causes people whose middle name is “Planned Obsolescence” to seethe.  One that speaks to me.   

BI:ON is a multi-platform wireless charging device which works on iOS and Android systems.  It will charge Apple Airpods (1, 2 with wireless charging case), Airpods pro, Apple Watch (series1/2/3/4/5), Galaxy Gear S, Gear S2, and Gear S3It’s slim.  Its sleek and it plugs right into a regular USB port or USB type C port 

No adaptors needed.   

No separate device for Android and another for iOS is necessary. 

And if your significant other is Android and you are iOS, you’re going to be ok.  You’re both covered! 

Often, less is more.  Better certainly is. 

Better, not more! 

by Brian H.

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